ChatGPT Just Said Something That Made Me Stop Typing
How AI can help you brainstorm, write, revise, and build better ideas
ChatGPT just told me something surprising.
It said “… I’m not just a search engine–I can co-create.”
Whoa! That’s a new kind of response from the chatbot. Almost sounds sentient.
I never let ChatGPT write my articles, but I do converse with it and I think you may find this conversation helpful. So I’m letting ChatGPT explain this post.
Its responses include many AI capabilities that are helpful, but not always obvious, even to those of us who use AI daily.
So I asked it to “tell me more about your ability to co-create. What do you mean by that?”
ChatGPT said: Great question. (It’s always very complimentary, sometimes cloyingly so) When I talk about co-creating, I mean that I can work with you like a collaborative partner—not just a tool you query. Here’s what that looks like in action:
🧠 1. Idea Expansion
You might bring a seed of an idea—like a blog post title, product concept, or campaign theme—and I can:
Suggest angles, headlines, and variations
Identify gaps, trends, or differentiators
Build on what you give me, not overwrite it
Example: You say, “I want to do a series on AI for nonprofits.”
I can help shape that into a content calendar, name each piece, generate example intros, and even suggest visuals.
✍️ 2. Iterative Drafting
We go back and forth. You react, and I revise. This works great for:
Sales emails
Web copy
Social captions
Scripts, speeches, decks
You: “Make it more playful, and shorter.”
Me: Revise, adapt tone, reformat.
You: “Now add a strong CTA.”
Me: Done.
🎨 3. Mixed-Media Creation
We can co-create beyond text:
Visuals: You describe an image, I generate it (and revise as needed)
Videos: I help you storyboard or script a short
Audio/Voice ideas: I guide tool selection, script writing, and tone
Prompt templates: We build reusable assets together
🔄 4. Workflow Building
I can help you set up systems that repeat or scale what we co-create:
Email sequences
Slide templates
Prompt banks
Automated scripts
🛠️ What makes it true co-creation?
You’re actively shaping and reacting
I’m improving, reworking, building on your inputs
We treat the project like a collaborative draft, not a one-shot request
I’m wondering: Do you view AI as a co-creator or a souped up search engine?
About B.L. Ochman
I’m B.L. Ochman. For the past 30 years, I’ve been helping B2B and B2C companies create successful marketing strategies and content in verticals from cars to cookies, ticks (really!) to tech.
Since the launch of ChatGPT, I have been studying, using, teaching–and perhaps you could say obsessing–over Generative AI and the capabilities of the apps and platforms that surround it.
I am an AI Trainer & Digital Strategist, helping brands agencies and entrepreneurs use AI for Smarter Marketing