Perplexity.AI’s New Company Pages: An Under the Radar SEO Opportunity to Try

A How-To Guide

The Secret to Making the Best Perplexity Company Pages

Perplexity AI now offers paid users ($20.month) the option to create Company Pages. These Perplexity Company Pages may very well turn out to be a valuable under the radar Search Engine Optimization (SEO) booster.

Perplexity’s Company Pages also are a way to earn positive backlinks to your site.

I think these pages can also be used to promote blog posts and other marketing materials. That’s because you can share the link to the pages you create anywhere, including social media, newsletters, emails and more.

Here’s how to set up your Perplexity page to improve your SEO

These pages are simple to set up and are quite likely – at least until Google catches on – to establish some excellent backlinks to your site.

1- Sign in to your (paid- $20/month) Pro Perplexity account.

2. Click Library on the left side menu

3. Select Page

4. Enter the topic for your company page. For example, you could write “Company Profile: [Your Company Name]”.

5. Select your target audience – you can choose between “Anyone,” “Beginners,” or “Experts”

6. Perplexity will then generate an initial draft of your page using its AI capabilities and built-in search engine.

7. Once the draft is ready, you can customize the content

• Edit the text directly (not exactly, keep reading.) 

• Add new sections by clicking “Add Section”

• Rearrange or remove sections as needed (click move up or move down)

• Customize the layout, including text alignment and image placement

8. Add media to enrich your content: Upload your own images (best option)

9. Review and refine the sources shown below each section. You can remove irrelevant sources, which will prompt the AI to rewrite the section excluding that information.

The Secret to Making Your Perplexity Page Useful

The title you give your page and each section will signal Perplexity to search for and write about that topic. 

How to Make A Perplexity Page Yours

When I set up my What’s Next Tech Perplexity Page I included the name of my website in every title (without https://)

Until I did that- and eliminated sources that weren’t on my site-Perplexity started writing about the general topic and didn’t include my site. That’s because Perplexity uses its search function to search the internet for the topic you’ve identified. And it provides links to its sources within the content.

While you cannot edit the copy it writes, you can cause the AI to rewrite it. You do that by checking the sources lists and eliminating any that are not from your site. When you do that, Perplexity rewrites the section using only the sources you checked. As you can see in the illustrations below, all three sources I kept in the list are from my site — as is the copy Perplexity chose.

You can do this multiple times until the AI goes to your site and picks up content from it. In my case, I included a section on how to sign up for AI training with me. 

This led Perplexity to the page on my site that included my email and my contact form. 

Like everything AI, this is in a state of constant change, and usually constant improvement.

I highly recommend that you give Perplexity pages a try. 

I’d love for you to tell me how your page worked out.

And of course, you can book me for one-to-one or group training on how to create Perplexity pages – and anything else you want to learn about using AI in your marketing and increasing your productivity.